The Stella Claire business story began in early 2020 when I began making pants for my friends and family as a side hobby. This hobby eventually grew into a fully fledged New Zealand business, which has been an incredible experience so far.
Through the ups and downs of the year 2020, there is one thing that has seemed to remain… Kindness. The large rise in popularity for supporting local sparked great interest in my growth on social media. This growth allowed me to use my voice and my vision to encourage kindness among my following.
Our purpose
To encourage a brighter future through the art of fashion.


Our mission
To ethically produce everyday products sustainably... and most importantly, locally. Because if 2020 has taught us anything it is the importance of growing and supporting our communities... and being kind!


Our vision
To put our customers first, and the planet first, always.

Stella Claire customers are representative of these goals, and live with their own sense of individuality.

All of my products are made here, in New Zealand and shipped to you with love from my home in Grey Lynn.

I hope you enjoy this wonderful journey as much as I have so far!

Stella x